Nationwide Brand Ordering Platform

CWAY HOME had never built a nationwide direct-to-consumer ordering platform before. Leadership engaged another technology partner to deliver customer apps, driver dispatch, and operational visibility—but the engagement did not meet the company's requirements. Scope drifted, core workflows remained incomplete, and there was no credible path to a production rollout across regions. With peak demand on the horizon, the business was stuck: manual phone orders and spreadsheets still ran day-to-day operations, while the prior vendor's solution could not be trusted to scale.